My wife says she always knows I’m about to get in trouble

…when I start picking out fonts for logos. Because logos denote schemes of some sort. Branding before functionality or need, that’s me….

Nonetheless, here are some particular choices for the new Notional Slurry logo. I suspect other people may not get the associations and connotations of these fonts. I’ll never forget the online conversation with Cliff Pickover, in which he asked, “Should I use Times Roman or Palatino for my print-on-demand book?” Agh.

But typography is a dying in turns by hyperdilution, and by virtue of not being supported by web browser standards. Maybe I can do a bit, here.

• Tribute font family
• Aetna (probably front runner just now)
• Roman Wells
• Doric
• Golden Type SC-bold
• Fourteen64
• Telegdi
• Concurso Italian BTN
• Shipley (probably second in line, right this second)
• Julius Klinger
• Hadank
• almost any of: these
• or any of these
• Wexford Oakley
• Wolfram